by guest blogger Kimberley Grabas
If there was one thing you could do that would multiply your reach and help you build deeper relationships with people who are already interested in your message and your work–would you do it?
What if that one thing required no tricks, no SEO, no fancy design skills and no algorithms to decipher?
And if building that same one thing over time lead to significantly increased sales of your books or services–would it be worth doing?
Building a targeted and invested email list of subscribers is hands down one of THE most important things you can do to ensure the long term growth of your writing career.
If I could only take one thing with me on a deserted (platform building) island, it would be my email list.
Why?
Because no matter how important blogging, social media, publicity and other forms of outreach are for getting your work in front of the right eyeballs, your email list is the only thing–if nurtured–that will allow you to directly and personally communicate with your readers on an ongoing basis.
The bigger your list, the bigger your online marketing asset–and the more interested publishers are.
For those of you who are not convinced that it’s worth the trouble (or you’re just unsure where to start) I have created a special webinar training: Cracking the Code to Building a Responsive Email List (And Why You’d Want to).
On my site, YourWriterPlatform.com, I waited about a year before I created my email sign up incentive. In hindsight, that was probably about 9 months too long. 🙂
Within the first three months of starting my site, I already knew what would be an ideal opt-in incentive, because every second or third email I received was from writers asking this same, basic question: “I know I need to build my writer platform… but where do I start?”
I had been steadily growing my list over that period, but once I finally took the time to create and make available the free ebook, The Quick Start Guide to Building Your Writer Platform, my email list sign ups have more than doubled! That’s thousands of email subscribers lost because I was dragging my feet.
Ooops!
So, if you too have been dragging your feet and putting off building your email list – for any reason – come join me for this free training.
Here’s some of what we cover:
- Three major benefits of building an email list and when you should start.
- The three “phases” of email list building and key steps to focus your efforts and maximize your results.
- Specific tools and strategies to boost your subscriber rate while building a deeper connection with your community.
PLUS, I’ll be answering your list building questions live on the call, so if you’re struggling with where to start, tech questions or how to grow your list faster, join me live to get your “Q’s” answered.
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