You’ll Need More than the Luck ‘O the Irish!

Though we wish each of you the “luck ‘o the Irish” this St. Paddy’s Day, you’re going to need more than luck to reach your goals as an author. To reach readers who will buy your books and help you spread the word, you’ll need a plan—nothing fancy, just a plan to get you from […]

10 Things Top Kobo Authors Have in Common

Today we welcome Christine Munroe, head of Kobo Writing Life (KWL), Kobo’s free self-publishing platform, to the Bublish blog. Christine will be joining us on Wednesday, March 21, for a free webinar to talk about what’s new and exciting at KWL and what’s driving book sales at Kobo today. If you’d like to register for this […]

7 Seconds. That’s How Much Time You Have to Convince a Reader to Buy Your Book!

7 seconds. No pressure, right? It’s amazing what the human mind can assess in 7 seconds—cover, title, subtitle, price, social proof (awards, reviews), a few lines of your synopsis. In seven seconds readers will decide, “Is this book right for me?” “Will this book make me feel the way I want to feel?”—frightened, joyful, melancholy, romanced, […]

Launching a Book This Spring? Take These 4 Steps ASAP!

If you’re launching a book this spring, it’s time to put the pedal to the medal! To see if you’re ready, we’ve created a quick checklist of what you should be doing right now. 1. Finish final manuscript edits—You never want to rush this. A clean, polished manuscript is crucial. Competition in the book marketplace […]

Readers Crave Social Proof. Give It To Them!

Social Proof—what is it and why is it important for authors? To understand this concept, consider your last online shopping experience. What helped you make your decision? Most likely, along your buying journey, you were influenced by at least one of the following factors: reviews starred ratings influencers talking about the product word-of-mouth recommendations a product’s following social likes […]

It’s “Think Like a Reader” Thursday! Is that a thing?

Okay, we totally made that up. It’s not really “Think Like a Reader” Thursday…but maybe it should be! If you’re not thinking like your readers today—in fact, everyday—you’re probably not reaching them, engaging them or selling many books to them. Here are some questions you can ask yourself to make the switch from author mindset […]

Breaking News: Amazon’s CreateSpace Will Discontinue Author Services in 2018

Bublish is headquartered in Charleston, South Carolina, which you might not realize is also home to CreateSpace—Amazon’s enormous print-on-demand publishing platform. According to an article in today’s Charleston Post and Courier, Amazon has decided to “get out of the business of offering services to writers.” In a statement quoted in the article, Amazon said: “After a […]

How to Plan & Execute a Successful Book Promotion

In today’s post we welcome Ricci Wolman, CEO of Written Word Media to talk about book promotions, which are an important part of any book marketing strategy. Ricci was our guest on Bublish’s “Lunch & Learn” Webinar Series on Wednesday, October 25. You can watch the replay by clicking the orange button at the bottom of this […]