Forget Promotion! Think like a Reader

We hope you’ll visit our guest post over at Indies Unlimited (, a great new site for writers. Our post went live there yesterday and led to a great conversation about book promotion versus book discovery.  It’s called “Forget Promotion! Think like a Reader”  and was written by our founder Kathy Meis. We hope you […]

Book Promotion & Strategic Serendipity

If you’re like me, wandering around a bookstore is pure delight (no matter how inefficient Farhad Manjoo over at Slate thinks they are). But if I asked you to describe the elements that make this experience so pleasurable, could you? For centuries, bookstore ambience has led us to buy a lot of books. As we […]