Here at Bublish, we encourage authors to share their “WHY” with readers.
Why do you write? Why did you create these characters? Why did you choose a particular setting for your book? Why do write in a particular genre?
The answers to these questions are “the stories behind your stories.” They are your creation journey, and they are a very powerful marketing tool. Why? Because “People don’t buy what you do, they buy why you do it. And what you do simply proves what you believe.” That’s a quote from Simon Sinek, one of the world’s most sought after marketing experts.
Sinek is right!
And that’s why we created Bublish.
With our award-winning book bubble technology you can share your why and engage your readers. Book bubbles don’t shout, “BUY MY BOOK!” In fact, they’re the opposite of that kind of in-your-face marketing. Book bubbles are designed to draw readers into your journey as a writer. Book bubbles are about sharing and authentic engagement—the best kind of marketing (click image below to experience a live book bubble).
Book bubbles create bookstore-style browsing experience right in a reader’s social stream. We’re big bookstore fans at Bublish. Browsing books is a form of entertainment…and often how we find our next great read. Readers love the serendipity of discovering a book that they’ve never heard of…picking it up…sampling it…exploring the work and learning about the author. That experience isn’t readily available online, so we created Bublish to try to recreate this quiet, social experience between reader and author. And it works, readers spend 2 to 3 minutes exploring a book bubble. You’d be lucky if you got 2 to 3 seconds of engagement with an ad or a “buy my book” social post.
Want to learn more? We’d love to support you on your publishing journey—either with our award-winning marketing technology, author services or as your book distributor. Let us know what you need and we’ll be there to help. If you’re interested in learning more about all the features on Bublish, join Founder Kathy Meis for a live demo and Q&A webinar on Wednesday, April 25.
Categories: author branding, author services, author voice, authors, blog, book discovery, book distribution, book marketing, book promotion, bookstores, browsing, Bublish, cover design, editing, indie publishing, publishing, PubSmart, reader persona, self publishing, startups, technology, writing
