How To Use Bublish Book Bubbles in Holiday Book Promotion

Just in case you missed the news, thriller author Cynthia Michaels is about to hit 10,000 book bubble views on Bublish! Go Cynthia! One of the reasons she has achieved success with the platform is that she “bublishes” (publishes book bubbles) frequently. So if you haven’t created a book bubble lately or if you’re new to the Bublish social book discovery and commerce platform, here are some ideas about how to use book bubbles in your holiday book promotions.

create and share holiday-themed book bubbles – Your book doesn’t have to be about the holidays to have a holiday tie in. Create a few holiday book bubbles by using the author insight to share a holiday story. Release one or two of these holiday book bubbles each week until the end of the year. Here are some ideas for a holiday tie in: write an author insight about how one of your characters might spend Christmas or New Year’s Eve, share your holiday traditions and talk about your how writing life is impacted during the holidays, ponder how a holiday setting or gathering might inspire a scene in one of your books. I recently wrote “Engage Readers with Holiday Storytelling,” about the effectiveness of this type of holiday storytelling in book promotion. I hope you’ll give it a read.

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announce a holiday special – ‘Tis the season for bargain hunters. Create a book bubble and use the author insight to announce any holiday promotions or discounts on your books. Also, make sure that you’ve updated your Bublish account to include ALL the retailers where your book is available. Remember, eReaders are popular holiday gifts, so you want to be ready for digital downloads on as many devices as possible. Bublish now works with the following retailers: Amazon, Barnes and Noble, iBooks, Kobo and Smashwords. To update the retailers where your book is available, just click “book info” for each book on your author dashboard and select the retailers you need to add. Click done when you’re finished and we’ll get those links live for you asap!

email your readers a holiday card – At the end of the year, it’s time to thank your readers. Create a book bubble and use the author insight to say thank you to your supporters. Include a free chapter of the book in your book bubble for them to enjoy. If you use an email service like MailChimp or Constant Contact, you can make an eCard by following these simple steps: 1. Create a holiday email template 2. Take a screenshot of your book bubble and save it as a jpg file 3. Upload this image file to the center of your email template. 3. Embed the link to the full bubble underneath the image or place the link below the image. When readers click on the link (or image) they will be taken to your live bubble.

introduce 2014 events – The end of the year is also an important time to tell readers what they can look forward to in the coming year. Create a book bubble and use the author insight to talk about what writing projects you’ll be working on and releasing in 2014. Direct readers to click on the website link in your book bubble if they’d like to sign up for your newsletter. Hopefully, you have an email sign up form on your website. If not, that’s a must so that you can build your email list, a crucial marketing tool for all authors.

Hope these ideas inspire some great holiday book bubbles in the coming week. The team at Bublish looks forward to reading and sharing them and including them in our free weekly promotional events. Happy holidays and happy bublishing!

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