Writing Is Your Gift, Especially Now.

There are always plenty of reasons not to write, right? Not enough time, too many responsibilities, don’t know how to get started, overwhelmed by the idea, and so on. Such concerns present themselves whenever we humans consider new paths or projects.

Here at Bublish, we coach many writers and authors. And, trust us, these negative internal messages won’t go away until you start reminding yourself every day why you should write—and then actually sit down and start doing it consistently. Once your vague fears and excuses are replaced with positive thoughts and concrete actions, everything changes for the better.

But we’re not here to convince you to write a book. We just want to remind you that the act of writing is a gift—your gift—especially now.

Life in the time of COVID has left us all feeling unmoored. Like boats lost at sea, we are subject to the heartless whims of countless invisible forces of nature. COVID keeps tossing us around, making us feel battered, afraid, and exhausted.

Writing is a refuge. Make this your daily mantra. Forget about the outcomes and benefits of writing and publishing a book. Instead, immerse yourself fully in the experience of writing and sharing your work. If you do this, amazing things will happen. Here’s why:

  • Creativity is a powerful, positive force. Yes, the world is unsettling these days. It’s a reality we must accept for now. But writing can help you positively shape your little corner of the earth. As Pablo Picasso once said, “Everything you can imagine is real.” In today’s upside-down world, writing allows you to shape your own reality. Whether you are telling a story or sharing your expertise and experiences, writing brings creativity into your life, leaving less room for fear, negativity, or sadness.
  • The discipline of writing gives shape to the day. The pandemic has turned life’s daily rituals, schedules, and routines upside down. Every time we think normalcy will return, another wave hits. This can make us feel helpless, hopeless, and unfocused. Writing at a specific time each day offers structure—a comforting daily rhythm. This nurtures a sense of order and control. Even if you can only carve out a half hour, writing can have a positive impact on your overall perspective. While the world continues to challenge us, the discipline of writing can foster inner strength.
  • Accomplishment is tangible proof of forward movement. For many, the pandemic has felt like a time warp—a never-ending suspension of normal life. Writing a scene, completing a chapter, or finishing a manuscript reminds us that we are still growing, learning, and moving forward. This reinforces the fact that despite challenges, we are still capable of achieving our goals. This is empowering.
  • Purpose supports physical and mental health. There is plenty of research about the healing power of purpose. Finding meaning in daily activities is proven to reduce stress. Purpose keeps us content, which has a positive, measurable impact on our overall well-being. Writing is a purpose-driven activity. Why do you write? Dig deep. Lean into your why. Write it down on a piece of paper. Keep it close at hand. On those rough days when the writing doesn’t come easily, pick up that piece of paper and read your why out loud. For me, writing and editing is how I was meant to contribute to the world. Gloria Steinem once said, “Writing is the only thing that, when I do it, I don’t feel I should be doing something else.” Yes! What’s your why for writing?
  • Sharing and feedback cultivates community. Writing is often solitary. But when you share your work—either a few pages, an unfinished manuscript, a short story, or an entire published book—you are creating and participating in a communal experience. With a manuscript, or part of one, you might be sharing with critique partners, beta readers, or trusted family members and friends. You’re looking for feedback. Even this small act creates community around your work. It offers an experience to others. Later, when you publish your book, you’ll create reading experiences for complete strangers. Your book might inform them, delight them, surprise them, provoke them, or cause them to laugh or think or gasp or cry. That’s amazing! Now think about giving this type of experience to people who have been forced into isolation and loneliness due to COVID.


What an important gift you have to share. Isn’t this, after all, the role of art? It’s an offering to the world—your offering. What a brave and noble gesture. May it bring you great joy this holiday season! xo, Team Bublish



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