How to Get Book Blurbs, Endorsements, and Testimonials


Book endorsements – “blurbs” – help both readers and book sellers make book buying decisions. Testimonials from the right people – those who are well-known and respected in the book’s field or genre, for example – can clinch the sale for someone who’s not sure if your book is what they need or want. If you’re traditionally published, they can help get the publisher’s sales and marketing team excited about the book. But how do you snag them from the right people, especially if you’re an unknown, first-time author? And how do you use them if you’ve got an e-book with no back cover? Learn the secrets to getting and using endorsements and testimonials that make a difference from a pro who got John Gray, author of Men Are From Mars, Women Are From Venus, to write the foreword for her first book.

Do You Want to Know…

  • Why are book blurbs – those endorsements and testimonials from others – important?
  • What are three things you can do now to secure great blurbs in the future?
  • How many places – and how many ways – can you use book blurbs, especially if you have only an e-book with no back cover?
  • What are the most common mistakes authors make when it comes to soliciting blurbs?
  • How do you get celebrity blurbs?


  • Attract more readers when you have endorsements that provide important differentiation.
  • Sell more books by using testimonials to validate that your book is a low-risk purchase.
  • Stand out from the competition by leveraging the impact of your endorsers’ reputations.

About Sandra Beckwith

Sandra Beckwith is an author and national award-winning former publicist who now teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing. You might have seen her on “The Montel Williams Show” or “CBS This Morning,” or read about her in The New York Times, The Wall Street Journal, or USA Today.

Sandra will speak at the upcoming virtual Nonfiction Master Course on this topic on October 27th. 

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