Bublish Metrics: Use Them to Accelerate Your Book Marketing

Did you know that every Bublish Authorpreneur can view real-time social metrics on their Authorpreneur Dashboard? Authorprenuers can leverage these metrics to see which book bubbles generated the most traction. Conversions to online retailers can even be tracked. 

So let’s take a look at where you find these metrics and unpack what they mean.

Bublish Metrics can be found at the top of your Authorpreneur Dashboard in three brightly colored cubes. Each cube displays a different social metric based on the time-period indicated above the box. 

Screen Shot 2015-07-06 at 4.20.12 PMThe default metric view is the last 90 days. Click on the drop-down arrows and select other time period options.

The first box on the left—“Bubble Views”—shows the total number of bubble views your book bubbles have received. By clicking on the word ‘details’ in the bottom right corner of the “Bubble Views” box, you can start to see the date and place where engaging book bubbles are occurring. 

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 The middle box — “Profile Views”— shows how many times your entire Author Profile has been viewed. Clicking on the bottom right-hand word ‘details’ opens “Profile Views” so you can see the dates and social outlets where your Author Profile received the most views.

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There are two ways for a reader to view your Author Profile. They can click on your Author Profile when viewing a book bubble. Or you can socially share your Author Profile by clicking on ‘Share this Profile’ in the top right-hand corner of your Author Profile. 

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The last box on the right shows “Conversions.” Bublish defines a conversion as a click-through from one of your book bubbles to one of the online retailers where your book is available. Though this does not guarantee a sale, it does show that readers are interested in purchasing your book.

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The metrics section of your dashboard helps you know the days that your book bubbles engaged readers on specific social outlets. When you see a book bubble that received a lot traction you’ll want to send similar ones to increase engagement. 

Consider experimenting by writing different types of Author Insights to interact and engage your readers. Check your metrics to see which book bubbles in your experiment receive higher bubble views and conversions. 

Remember, the more book bubbles you create and share on your social networks, the more views your work will receive. 

 

 

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