When you think about reaching your readers, do you follow a plan or have a hit or miss strategy? If you answered hit or miss, I guarantee you’ll find more success by creating a marketing plan and following it… than not.
By creating a marketing plan, you’ll:
A marketing plan helps you see the big picture so you don’t miss out on opportunities to connect with readers, build your brand, promote your products and reach your sales goals. It can also help you measure to see what worked and didn’t work.
Once you’ve created your plan, select a series of strategies and consistently implement them over the next 2-3 months. Over time you will begin to see an increase in your brand awareness, social followers and eventually sales.
So what are you waiting for? Create a marketing plan and consistently stick with it. This will help your author brand stay top-of-mind with your readers and increase book sales.
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