Ho! Ho! Ho! It’s time to kick holiday book marketing into high gear. Whether you’re writing your first book, an author with one book published, or a multi-book author … Bublish can help you reach and engage new readers this holiday season with book bubbles.
Here are six holiday marketing ideas using book bubbles:
Choose a Holiday Theme – Your book doesn’t have to be about the holidays to have an engaging holiday tie in. Use the author insight in your bubbles to share those funny or touching holiday memories with readers. Release one or two each week until the end of the year. Here are some prompts to get you started:
• How might your main characters spend Christmas or New Year’s Eve?
• Do holiday traditions impact your writing life in a positive or negative way?
• What scene might a holiday setting or gathering inspire you to write?
Share Your Holiday Writing Journey – Still writing your first book or writing like a mad person to meet your National Novel Writing Month goals? It’s never too early to let readers know you’re a serious writer. With Bublish’s ePub Creator, you can share holiday writing with “rough cut” book bubbles right from your manuscript. Then, tweet links to your “rough cut” bubbles with the hashtags #NaNoWriMo or #amwriting.
Announce a Special – ‘Tis the season for technology gift giving (think eReaders, phones and mobile tablets) and bargain hunting. Use the author insights in your book bubbles to announce holiday discounts and giveaways.
Bublish Holiday Gift Guides – Instead of just submitting your name and the title of your book to holiday gift guides, include a link to one of your book bubble. This way readers can sample your work, visit your website and even buy your book right from your bubble through the links to your page on major online retailers.
Thank Your Fans – Holidays are a time of thankfulness and giving. Thank your fans with by sharing some exclusive content in your book bubbles – a free chapter, a special invite, a book giveaway, a short story written just for them.
Introduce 2015 Events – The end of the year is also an important time to tell readers what they can look forward to in the coming year. Use your bubble’s author insight to talk about:
• Writing projects you’ll be working on and releasing in the coming year
• Book signings where fans can connect with you
• Favorable book reviews — shares ones you’ve received and solicit new ones
• Conferences and trade shows you plan to attend
We hope these ideas inspire some great holiday book bubbles in the coming weeks. Team Bublish looks forward to reading and sharing them, and including them in our free weekly promotional events. Happy holidays and happy bublishing!