A couple of Bublish authors recently inquired about how Bublish’s #SampleSunday Marathon and Floating Bookstore work. This blog post is meant to answer their questions.
#SampleSunday is a Twitter hashtag that allows readers to view book samples that are shared on Sundays. It’s popular with readers, so it’s a great hashtag to use when sharing book bubbles on Twitter over the weekend. At Bublish, we take the newest book bubbles, those created in the past week, and share each one using the #SampleSunday hashtag. We start at 9:00 am EST each Sunday and finish at 9:00 pm EST. A new book bubble is tweeted every 15 minutes. Within that time, we tweet each new book bubble twice — once for the morning crowd and once for the evening crowd.
Our #SampleSunday Marathon gives Bublish authors exposure to a lot of new readers each week. It also emphasizes the fact that book bubbles need to be created and shared on a regular, ongoing basis to be a truly effective marketing tool. You couldn’t build an author platform on one tweet a month or one blog post a year, could you? Well, Bublish is no different. It’s a social tool. You need to create and share new bubbles on a regular basis.
By the end of our 12-hour #SampleSunday Marathon, we’ve added plenty of great new storytelling to Twitter, so we take this steam of book bubble tweets and turn it into Bublish’s Floating Bookstore each Monday. We use a platform called Storify to transform all the #SampleSunday tweets into a single piece of content that we can share across multiple social networks (Facebook, Google+, LinkedIn, Tumblr. etc). Everyone who is included in our Floating Bookstore is notified so they can share it with their networks of followers. This “network effect” gives every author mentioned in our #SampleSunday Marathon exposure to a large number of potential new readers. It also allows us to share our #SampleSunday Marathon for an entire week, until it’s time for the next one.
So get those new book bubbles ready and join us for Bublish’s next #SampleSunday Marathon and Floating Bookstore. It’s fun, free book promotion that can have a big impact on the number of readers who see and engage with your work. It’s just one more way we help writers meet readers here at Bublish. If you have questions about our #SampleSunday Marathon or Floating Bookstore, please don’t hesitate to contact us at info [at] bublish [dot] com or just ask us in the comments section below. Happy bublishing!
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