WHAT'S LIKE GOT TO DO WITH IT!
In this day it is all about your project's “Likes”. How many followers the band has.
In the past a record company would look at the live show draw to indicate if a band was worth considering. Even more important, they would have a guy by the swag table, keeping track of how many cds and t-shirts sold at a show.
These days the multifaceted corporations who are now in charge of the music industry look at how many likes a band has. It's all about the bottom line. We are talking about 50,000 likes to even raise their eyebrows. Anything under that, you are on your own. You are a garage band.
The most common mistake that bands make when promoting themselves to social media is just showing themselves playing their music. If your band is performing in a club, shoot the video from a position that shows a maximum number of fans. Remember. Fans attract fans. To resonate on social media there must be buzz. "Mikey likes it."
Do not show bored friends or relatives that have come to your gig to placate you. Do not only show the band onstage with no fans in view. Do not show empty floor.
Try to show footage of packed clubs. If you don’t have a huge following don’t play large clubs that will look empty. Play smaller clubs that will look packed with your draw in them.
If possible put up YouTube clips of fans taking about how much they like your band. Do videos of the type of fans that you want as followers, not your parents or auntie pretending to be fans. Or your sister with her snarky friends.
FAN CLUB LIEUTENANTS
Get on Craig’s list and hire some kids to be “Fan Club Lieutenants”. You don’t have to pay much, it’s part time. Figure some affordable way to reward them for getting your band’s Facebook page likes. It could even be pairs of movie passes for the lieutenants! Choose kids that have lots of friends on their social media.
Give them discount tickets to your gigs to share with their friends or give them a special door list to get their friends in at a discount or free.
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