Ignite Culture

Business & Investing

synopsis

Synopsis

Learn how to Empower and Lead a Healthy, High-Performance Organization from the Inside Out in this Wall Street Journal Bestseller!

Sometimes corporate leaders forget that businesses are human systems. Revenue, innovation, and growth are all generated by human beings. Every organization is a human system, an amalgamation of personalities, behaviors, moods, actions and interactions. All too often, personalities when on overdrive, cause defensive aggressive or passive defensive polarities in how people work together. This causes relational friction, dysfunction, dissatisfaction and stress - all adversely impacting organizational culture.

Offering a unique combination of experiential coaching, evidence-based leadership tools, and actionable strategies, this book empowers business leaders with the wisdom and insights they need to assess how personality overdrive is causing relationship breakdowns and unnecessary conflict.

Ignite Culture gives CEOs, HR, and Business Leaders a first-hand view into what causes dysfunction in the workplace and what to do about it. You learn how to cultivate a healthy company culture, increase employee engagement and performance, spark innovation among teams and align people towards a common cause.

Inside, you learn to:
-Understand how important introspection and self-discovery are to personal and organizational performance.
-Learn the impact of our behavior on the spaces in which we work.
-Experiment with new ways to alter old behaviors that inhibit growth.
-Be equipped to coach and mentor others on owning their impact.
-Catalyze positive change across the organization.
-Inspire peak performance and achieve market leadership.

"Margaret is an expert in the field of culture change and development. Her work has helped thousands of people across companies heal trust, mend broken relationships, and create space for people to start working together more effectively. Her real stories and experiences combine with research to create an authentic and powerful resource. This is the book every leader needs to read!" -Dr. Marshall Goldsmith, #1 Executive Coach and New York Times bestselling author of The Earned Life.

Get Ignite Culture today!

bio

Author Biography

Margaret “Magi” Graziano is the founder and CEO of KeenAlignment, named an Inc 5000 Fastest Growing Private Companies in America. She lives and breathes culture. With contagious energy and undeniable candor, Magi has helped hundreds of companies build intentional, healthy, high-performance organizational cultures. Named one of Silicon Valley’s Top 100 Influential Women in Business, Magi has more than 20 years of experience and is a pioneer in the conscious leadership and cultural alignment movements. Magi’s groundbreaking work is driven by her passion to ignite human potential at work.

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Author Insight

What Happens When You Transform?

When entire organizations align their intent, environment, and architecture, something extraordinary happens—exceptional teamwork, intrinsic motivation, and unrivaled innovation all flourish. When this trifecta is in place, intrinsic motivation spills over from the core—employees are inspired, engaged, and believe deeply in what they’re working for. They see how their efforts matter and how their work contributes to a noble purpose. This internal fire feeds unrivaled innovation—because motivated, inspired people are naturally curious, bold, and eager to create. When people believe in and are motivated by their work, they naturally seek to push boundaries, experiment, and take risks—knowing they are part of something bigger than themselves. This sense of alignment and purpose creates a fertile ground where innovation can soar, generating breakthrough ideas that keep your organization ahead of the curve. Furthermore, exceptional teamwork emerges as a natural outcome when people are motivated, inspired, and clearly guided on how to behave—trained on managing conflict, differing perspectives, and disagreement in healthy, productive ways. Trust and respect become the norm, enabling teams to collaborate seamlessly, resolve constructive conflict, and celebrate diversity of thought.

Book Excerpt

Ignite Culture

What kind of leader are you? Are you someone who shows up in times of wins, both large and small? Someone who shows up in times of failure or mistakes? Someone who shows up when people disagree with your perspective? Do you inspire people with possibility or bog them down with endless tasks?

Since cultural transformation always starts with an organization’s top leadership, these are some of the questions I ask senior leaders when we start working together. The most powerful vehicle for breakthrough performance is the people who run the company. In fact, organizational change isn’t possible without their commitment and leadership. We saw that happen in the opening story about C-Corp. If your company is struggling or having trouble breaking through to the next level, it’s time to take a hard look in the mirror. Are you part of the problem or the solution? Are you ready to commit to authentic personal growth in order to model positive change for your leadership team and people?

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Margaret Graziano

Ignite Culture

Synopsis

Author Biography

Author Insight

What Happens When You Transform?

Book Excerpt

Ignite Culture

Comment on this Bubble