Ignite Culture

Business & Investing

synopsis

Synopsis

Learn how to Empower and Lead a Healthy, High-Performance Organization from the Inside Out in this Wall Street Journal Bestseller!

Sometimes corporate leaders forget that businesses are human systems. Revenue, innovation, and growth are all generated by human beings. Every organization is a human system, an amalgamation of personalities, behaviors, moods, actions and interactions. All too often, personalities when on overdrive, cause defensive aggressive or passive defensive polarities in how people work together. This causes relational friction, dysfunction, dissatisfaction and stress - all adversely impacting organizational culture.

Offering a unique combination of experiential coaching, evidence-based leadership tools, and actionable strategies, this book empowers business leaders with the wisdom and insights they need to assess how personality overdrive is causing relationship breakdowns and unnecessary conflict.

Ignite Culture gives CEOs, HR, and Business Leaders a first-hand view into what causes dysfunction in the workplace and what to do about it. You learn how to cultivate a healthy company culture, increase employee engagement and performance, spark innovation among teams and align people towards a common cause.

Inside, you learn to:
-Understand how important introspection and self-discovery are to personal and organizational performance.
-Learn the impact of our behavior on the spaces in which we work.
-Experiment with new ways to alter old behaviors that inhibit growth.
-Be equipped to coach and mentor others on owning their impact.
-Catalyze positive change across the organization.
-Inspire peak performance and achieve market leadership.

"Margaret is an expert in the field of culture change and development. Her work has helped thousands of people across companies heal trust, mend broken relationships, and create space for people to start working together more effectively. Her real stories and experiences combine with research to create an authentic and powerful resource. This is the book every leader needs to read!" -Dr. Marshall Goldsmith, #1 Executive Coach and New York Times bestselling author of The Earned Life.

Get Ignite Culture today!

bio

Author Biography

Margaret “Magi” Graziano is the founder and CEO of KeenAlignment, named an Inc 5000 Fastest Growing Private Companies in America. She lives and breathes culture. With contagious energy and undeniable candor, Magi has helped hundreds of companies build intentional, healthy, high-performance organizational cultures. Named one of Silicon Valley’s Top 100 Influential Women in Business, Magi has more than 20 years of experience and is a pioneer in the conscious leadership and cultural alignment movements. Magi’s groundbreaking work is driven by her passion to ignite human potential at work.

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Author Insight

What's Causing Fear at Work

A big problem with having unresolved fear present in your organization is that it’s hard to know where it’s coming from. In fact, most of the time, you won’t even realize you or the people around you are in a state of fear. You can’t fix a problem you don’t even know about. Change management can only be effective when you navigate your fears. Some common fears can include a fear of failure, fear of not being able to manage change, fear of exposing one’s vulnerabilities, and fear of the unknown. These just scratch the surface. Every person and every organization is unique and has different fears that may cause challenges in the workplace. To overcome fear, you first have to understand what is bringing that fear to the surface. Be conscious of your own fears and acknowledge them. Be curious and ask others in the organization what concerns them about impending changes and what makes them uneasy about moving forward. Ask why people are afraid. Getting past fear is much easier when you know what you’re up against.

Book Excerpt

Ignite Culture

Fear = Resistance

I see this equation frequently in my work. Most of the time, leaders come to me when they’re facing big challenges or roadblocks. They’re stuck and unable to break through. I’m there to guide them from where they are to where they want to be—to help them get unstuck and transform their companies into high-performance organizations. Most know that our engagement will require commitment and work. My team and I are there to be their partner. We’re on the same side. That’s why I’m always surprised when some leaders walk into our sessions armed for battle like I’m the enemy. Why? Fear. It’s normal. It’s our default response as humans. I get it, but fear equals resistance, so we have to build trust and learn how to override our knee-jerk, autopilot reactions. It takes practice, and it’s definitely achievable.

Some fear loss of control. Others are afraid to take a hard look in the mirror. Still others feel frustration, anger, or hopelessness.They struggle to shake the negative worldview and practices that led them to our meeting in the first place. Deep down, many are simply worried about having what it takes to achieve personal and organizational transformation. They aren’t sure they’re up to the task and fear failure and loss of face. At least right now, I have command and control, they tell themselves. So strong is the negativity that they would rather ignore that things aren’t working and that their company is headed for trouble than submit to the vulnerability required for meaningful change. This isn’t a judgement; it’s just a statement about how most of us live due to the power of our wiring and years of reinforced behaviors. We hold tight to what we know—even amid decline or imminent collapse—because it feels safer, even though it’s not.

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Margaret Graziano

Ignite Culture

Synopsis

Author Biography

Author Insight

What's Causing Fear at Work

Book Excerpt

Ignite Culture

Comment on this Bubble