Ignite Culture

Business & Investing

synopsis

Synopsis

Learn how to Empower and Lead a Healthy, High-Performance Organization from the Inside Out in this Wall Street Journal Bestseller!

Sometimes corporate leaders forget that businesses are human systems. Revenue, innovation, and growth are all generated by human beings. Every organization is a human system, an amalgamation of personalities, behaviors, moods, actions and interactions. All too often, personalities when on overdrive, cause defensive aggressive or passive defensive polarities in how people work together. This causes relational friction, dysfunction, dissatisfaction and stress - all adversely impacting organizational culture.

Offering a unique combination of experiential coaching, evidence-based leadership tools, and actionable strategies, this book empowers business leaders with the wisdom and insights they need to assess how personality overdrive is causing relationship breakdowns and unnecessary conflict.

Ignite Culture gives CEOs, HR, and Business Leaders a first-hand view into what causes dysfunction in the workplace and what to do about it. You learn how to cultivate a healthy company culture, increase employee engagement and performance, spark innovation among teams and align people towards a common cause.

Inside, you learn to:
-Understand how important introspection and self-discovery are to personal and organizational performance.
-Learn the impact of our behavior on the spaces in which we work.
-Experiment with new ways to alter old behaviors that inhibit growth.
-Be equipped to coach and mentor others on owning their impact.
-Catalyze positive change across the organization.
-Inspire peak performance and achieve market leadership.

"Margaret is an expert in the field of culture change and development. Her work has helped thousands of people across companies heal trust, mend broken relationships, and create space for people to start working together more effectively. Her real stories and experiences combine with research to create an authentic and powerful resource. This is the book every leader needs to read!" -Dr. Marshall Goldsmith, #1 Executive Coach and New York Times bestselling author of The Earned Life.

Get Ignite Culture today!

bio

Author Biography

Margaret “Magi” Graziano is the founder and CEO of KeenAlignment, named an Inc 5000 Fastest Growing Private Companies in America. She lives and breathes culture. With contagious energy and undeniable candor, Magi has helped hundreds of companies build intentional, healthy, high-performance organizational cultures. Named one of Silicon Valley’s Top 100 Influential Women in Business, Magi has more than 20 years of experience and is a pioneer in the conscious leadership and cultural alignment movements. Magi’s groundbreaking work is driven by her passion to ignite human potential at work.

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Author Insight

Be Present in the Room with Sensory Acuity

Sensory acuity is using all our senses to observe the world around us in order to gather detailed information about the present moment. This is especially important for communication because there are other factors that contribute more to understanding someone than just their words. In fact, words make up only about 7% of communication. Mastering sensory acuity requires using your other keen senses to expand how you see, perceive, understand, and communicate with others. Things like tonality, where their eyes are looking, what color their face is (i.e. blushing), the shape of their mouth, and how they are standing or sitting are all indicators of the way someone feels that is not communicated through their words. Developing this skill requires you to focus entirely on the person with whom you are communicating with. Mastering this not only allows you to read people at a higher level, but to also understand and relate to them in a deeper manner.

Book Excerpt

Ignite Culture

Master sensory acuity. This concept came out of a psychological approach developed in the 1970s at the University of California, Santa Cruz, called neuro-linguistic programming (NLP). It involves analyzing and applying strategies used by successful individuals to reach personal goals. NLP relates to thoughts, language, and patterns of behavior and seeks to build effective communication between conscious and unconscious mental processes to help people increase their creativity and problem-solving skills. As part of NLP, sensory acuity is about learning to use all our senses to observe the world closely and carefully in order to gather detailed information about the present moment. Sensory acuity is also important for human interactions because people’s body language is always sharing important clues about our emotions and thoughts. In fact, words make up only 7 percent of human communication, while tonality makes up 38 percent, and physiology (think body language) accounts for 55 percent. Those who master sensory acuity learn to observe other people’s physiology, which is a precursor to empathy. Imagine you’re talking to someone on your executive team about a challenge. How might your reaction and behavior change if you could fully tune in to that person’s smallest changes in skin color, muscle tone, eye contact, and breathing? Sensory acuity is about reading the person in front of you and reading the room around you. It’s a powerful skill that can only be learned by those who know how to be fully present in the moment.

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Margaret Graziano

Ignite Culture

Synopsis

Author Biography

Author Insight

Be Present in the Room with Sensory Acuity

Book Excerpt

Ignite Culture

Comment on this Bubble