One of the biggest blunders is that authors don’t treat their publishing as a business. It is. And they don’t get how critical it is to start creating their INFLUENCE FACTOR—email building and social media presence.
Newbie authors can easily become overwhelmed. Old-timers can as well … or they just get tired with all the “new stuff” that keeps gurgling up that they are told they “must do.” Within How to Avoid Book Publishing Blunders, I’ve identified a variety of critical elements to publishing success that are unknown or ignored (or sometimes forgotten). Either way, there is a huge cost to authors.
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