The award-winning book, the "A, B, & Cs of Author Partnering," guides you through the process of creating a partnership, establishing a productive work environment, and producing the work of fiction, non-fiction, or a journal article. Authoring a book or article with a writing partner can take the sting and isolation out of a solo writing project.
Alignment (A) is the foundational component that explores the what and why of the partnership and its targeted product. Balance (B) focuses on the need for author partners to respect their work-life responsibilities and ensure this critical element is incorporated into their production process.
The seven Cs include Commitment, Contract, Communication, Conflict Resolution, Commerce, Creativity, and Call to Action. The included workbook provides activities to help partners craft their strategies and maximize their collaborative efforts. The "A, B, & Cs of Author Partnering" presents a meaningful sequence of topics that can be read cover to cover or selectively to meet specific needs.
Working collaboratively brings a diversity of strengths and skills to the project. As a team, partners provide a broader platform to address the variety of tasks involved in writing, publishing, and marketing. Their commitment to one another and to the project keeps them focused on their work while enjoying the process and celebrating accomplishments throughout the writing journey.
Joy Don Baker & Terri Goodman, nursing students in the ‘70s like the fictional characters in their Nurseketeers series, are both writers in professional nursing literature. They met in the ‘80s and have remained friends for years. As co-authors, their mission is to share enjoyment, writing, and learning through meaningful stories about diverse nursing characters.
Both are well-established leaders in perioperative nursing. Dr. Baker teaches at the University of Texas at Arlington and served as the editor-in-chief of AORN Journal. Dr. Goodman is an entrepreneur and an approved provider of continuing education as the principal at Terri Goodman & Associates.
Baker & Goodman have produced the award-winning book A, B, & Cs of Author Partnering, the definitive how-to guide that leads readers through creating a partnership, establishing a productive work environment, and producing a work of fiction, non-fiction, or journal article.
Marketing a product means, "get the word out and differentiate one product from competitors." Communication tools have changed radically from face-to-face contact and postal correspondence that took days. Technology has made access to information ubiquitous and instantly available, and access to people is a 24/7 phenomenon. Marketing products today requires creativity and a unique approach that brings attention to one product in a sea of similar ones.
Book Excerpt
A,B, & Cs of Author Partnering
Mass media has altered the environment in which products are sold, increasing both product consumption and access to readers.113 Emphasis on product development, features, and differentiation from similar products continues to increase with the rapid expansion of competition in the marketplace and the ease of online searching for comparison products.
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