J Mo chimed in. “Jill, it wasn’t luck that contributed to your success. It was the science behind the strategy.”
“What strategy are you talking about?” Michael asked. “Please give us your professional insights.”
Underlying Theoretical Framework
“There is a famous social psychologist named Karl Weick who is a professor emeritus at the Ross School of Business at the University of Michigan,” J Mo began. “Professor Weick introduced the concept of what he called ‘small wins’—a strategy wherein a series of concrete, complete outcomes of moderate importance build a pattern that attracts allies and deters opponents. The concept of small wins incorporates sound psychological principles and is a pragmatic approach to bring about change.
What Happens When a Small Win Is Accomplished?
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