Nothing of any value, comes easy. Some big accomplishment can appear that it was simple, from the surface, but behind that appearance of simplicity, there was lot of strategy, planning and execution. The strategy, planning and execution was critical for the result to be excellent. For marketers, 80% of the projects we work on never get to fruition; so, the 20% better really hit the mark (whatever it may be)!
Realize though, that strategy and planning can go very well, but if the execution goes awry, then the entire campaign can fail. Execution is key and that’s where the real work comes in!
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