FOREWORD BY DEBORAH SHEARER
I have known Sonya for more than ten years. You could say we “grew up in the business together”. Sonya called me one day to participate in a Channel Leader program she developed for the Hardware industry and to enlist me as a new product judge. Years later as Sonya launched her current business, the eRetailers Summit; she enlisted me on her Advisory Board. It was clear then as it is now that Sonya has exceptional leadership skills, a vibrant personality and is one of those “get it done” people you just need to know. Her style is very much like what you’ll see through her book, work, blog and her personal life on the pages to follow; as she shares her expertise and introduces her family, including her husband and daughter.
I suggest you take this journey with Sonya and use this book as inspiration first, and then as a guide for instruction, striving for excellence, achieving it, sometimes falling short, learning from those experiences and ultimately, creating a successful business.
“Give light to your life’s passion” – Sonya Ruff Jarvis
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