Purposeful communication requires the sensitivity and foresight to craft a clear and concise message that creates a connection between the written word and the receiver. An effective communicator strives to promote a positive relationship with others and respects their unique methods of processing information. 64 Both speaker and writer must be sensitive to the information others consider valuable.
Readers will discard an article or book and listeners will tune out if they think they already know what is being said. Communicators must acknowledge what their target already knows, and begin with what they want and need. This demonstration of empathy and respect for the receiver will capture their attention and earn their trust.
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