When young Guy Laliberté’s parents read him fairy tales and took him to see the Ringling Brothers and Barnum & Bailey Circus, they couldn’t have imagined the impact those two activities would have, and not only on their son. Fairy tales helped Laliberté believe in the conventionally impossible, and the Ringling Brothers triggered within him a passion that would revolutionize circus entertainment…and his life.
By his early teens, Laliberté was hooked on the performing arts and was producing events at his Quebec City high school. And by the time he was nineteen, he had dropped out of college, taught himself the accordion and harmonica, was proficient on stilts, was an accomplished fire-eater and had busked his way across Europe. A brief unsuccessful stint at “normal” job upon his return home persuaded him to follow his circus dreams.
From that moment on, Laliberté never gave up on his passion, and at age twenty-five he co-founded Cirque du Soleil.
If the Cirque’s first show was a modest Quebec tour with an eight-hundred-seat big top, its next, two years later in 1986, toured Canada, the US and Europe. By the time that show closed in 1990, its big top had more than tripled in size to twenty-five hundred seats. By the time another two years had passed, Cirque du Soleil was running simultaneous shows on three continents.
Through the 1990s and until March 2020, when COVID-19 shut down all its productions, Cirque du Soleil’s expansion seemed limitless, growing from a single show to nineteen shows in more than three cities on six continents, employing nearly five thousand people from fifty countries, and generating nearly a billion dollars in revenue.
Today, despite severe pandemic-related setbacks, Cirque du Soleil is as popular as ever, and Laliberté, who sold his final stake in the company a month before the COVID shutdown, is said to be worth $1.6 billion.
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