Throughout my adult life, I believed I was doing “the best I could” to give back by volunteering or donating to charity or helping with fundraising efforts. However, I had no idea what the money was really being used for. Plus, I didn’t know if the amount was “good” or “not making any difference at all” because my contribution was so small. I needed a benchmark. I was looking for how I could make an impact in the world that was aligned with the changes I wanted to see that was measurable and verifiable.
In 2020, Americans donated $471 billion to charities. A record year, thanks to COVID, and that’s a lot of money. Maybe you contributed as one of the donors. If so, do you know what your money was used for? Did you feel like you made a difference? I was shocked when I learned $471 billion represents only about 1 percent of the value of all the companies publicly traded on the US stock market. If we want to effect significant change, we need to look not just to nonprofits and place the burden on them, but also look at innovative for-profit companies too. Invest when they are small, and help them grow.
Charity alone will not fix the world’s problems. To be the change, we must also invest in the change we want to see in the world.
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