Unleash the Girls

After Hinda received the prototype, she started showing it around to local sporting goods stores in Columbia, South Carolina. One woman she called on told her that “jock” was not considered a nice word in the South, and suggested we reconsider the name for our piece of athletic equipment for the breasts. It had never occurred to us that a jock meant anything other than someone who was seriously into sports, although it did have a definite male  connotation. I actually thought that might make the name catchier and more memorable.

I remember the phone call from Hinda. “The ‘Jock Bra’ name isn’t going to work. ‘Jock’ isn’t a word that would be used in polite company, is what I’ve been told.” She seemed in a bit of a panic. “But then, I mean, really Lisa, does it even matter…really?”

I thought for a minute. “I think it does. We can’t afford to turn off a whole region of the country. And whaddaya know, Hinda, maybe there are other areas, other people that feel the same way?” What I was actually thinking was ‘Better safe than sorry!’ Besides, another name was forming in my mind.

“What the hell are we going to do now? What are we going to call the Jock Bra now?” Hinda wondered over the phone.

“Jogbra. We’ll call it the Jogbra! All one word! A new word! It is for jogging, after all!” So it was decided, and the Jogbra was born.