Knowledge of the genre you are writing for is very important. A feature writer, for example, might decide to write an article on how to prevent malaria. The writer uses simple language that is understood by everyone, in a step-by-step way so that the message can be understood by anyone reading it, not just a health professional.
The type of writing meant for professionals in a certain field uses different language from that used by someone writing for the public. Writing for the general public needs to be simple to pass the message on to the reader, so don’t use professional jargon; only use professional jargon if your target audience consists of, for example, health practitioners, lecturers or students.
Prepare for this type of writing with thorough research and try to break professional jargon into more common, simple, everyday words. Simplifying the subject may be hard, but as a good writer, it is the only way you can gain the trust of your readers. Readers should not be having to look up words in the dictionary while reading your work.
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