Ten years ago, I had the idea that I wanted to write a book. I had seen the power of books as tools for building and growing a company and knew it would help me reach my goals faster. So, that first day I told myself I want my own book, I sat down and started to write it.
About fifteen minutes into writing, I realized why most people don’t actually write books. It was really hard. I knew what I wanted to say. It was all in my head, but getting it out of my head and into a book was a lot harder than I thought it would be. At that time, I decided to pause and just step away from the project.
A few months later, I came back to it and tried to move forward again. I immediately ran into a big stumbling block. I don’t know what it was that stopped me, but I just couldn’t move forward. I stepped back, took a break, and then tried again a few months later.
This process continued on and off for over ten years!
I remember watching some of my peers and colleagues at the time. I felt that we were at the same level. But for some reason, other people perceived my colleagues as more accomplished and further along in their businesses. I discovered that this perception existed not because they were more accomplished, but simply because they had written books. They were authors. And that was something special.
I remember one night a friend and I were at dinner talking about business and growth strategy and things we were going to do.
My friend said, “You know what? It’s amazing to me that you still haven’t written a book after all these years. You’ve seen what’s happened to author A and author B and author C, these people who are our peers. You’ve seen what’s happened to their companies because of their books. As successful as you are, I’m amazed you’ve never finished.”
I remember sitting there, frustrated at myself for not writing a book sooner, and upset that the process was so much harder than I thought it was going to be. I had so much fear and anxiety tied around it. My stomach was actually in knots at the thought of this project. It’s not like I hadn’t been writing my whole life. My business depended on me writing sales pages, advertising, emails, and all sorts of things. What was the big deal about a book?
That night I thought, You know what? I have to do this. I can’t wait any longer. And I realized I wasn’t going to be able to do it myself. So I went online and started searching for somebody to help me. Luckily, within about two days of searching and interviewing people, I had a chance to meet Julie. Despite my fears of moving forward on this project, I also had enough pain at this point that I knew it had to happen.
After spending a couple hours on the phone with Julie, I knew that she was the person who was going to help me get there. She understood my goals for the book. She knew my target audience. And she helped me feel confident that this time we could finally make it to the finish line.
We first started planning the chapter structures and figuring out the right flow. From there, we built out
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