In HyperLeverage - Do More With What You Have For Exceptional Results you will learn how to create HyperLeverage, the proactive, intentional and systematic use and exploitation of leverage. You will learn how to create the mindset that allows business professionals to fully capitalize on their assets, resources and opportunities in order to create added value and realize optimal returns.
With a career spanning more than 30 years of entrepreneurship and executive management, Joel Goobich has advised startups, small and medium-sized businesses, and enterprise-level companies.
Through his business consultancy Big Picture Advisors, Joel helps business leaders explore a wider business canvas and create a new strategic vision—one that leverages all of an organization’s assets to realize an optimal return on investment.
I am fascinated by our feelings and approach to change. Sometimes it's what we crave - a change of pace or a change of place like during a vacation. Other times we abhor it like when certain things in our lives that we have gotten used to are changed arbitrarily (I'm talking to you software developers who keep changing how my apps and software programs work).
And then there are times when we know change is necessary and we must take action to make it happen. This latter situation is where HyperLeverage can occur. If we can proactively and intentionally create the change that will make our lives better then we can bend it to our advantage. Alas - most people rarely do this. Instead the waves of change sweep them along the current to often unknown and less advantageous positions.
HyperLeverage: Do More With What You Have For Exceptional Results
In his book, Crossing the Chasm, Geoffrey Moore writes about how people adapt or accept new technologies. He defines three categories of individuals: evangelists, early adopters, and late adopters. It is the early adopters that leverage their acceptance of change long before the masses. They recognize that change is inevitable and choose to leverage it intentionally (HyperLeverage) and as soon as possible to minimize the disruption of having it imposed upon them. Now, I’m not advocating for companies to drop everything and make radical changes to how they operate. However, as I’ve tried to reinforce in this book—and I know it may sound like a broken record—to achieve the highest degree of leverage when making changes, one needs to be proactive, intentional, and strategic. And then you must take action. You can’t let change happen to you by surprise. Catch it by the tail, wrangle it to the ground, and put a leash on it.