“The World According to Doctrine” — Evil Recycles

Rebranding Bigotry

Rebranding isn’t just for changing the corporate image of an organization – it’s become a marketing strategy for every evil that has oppressed people throughout history. The idea behind this rebranding is to create a different identity for evil in the minds of the public: evil as a force for good. Rebranding may relabel evil by pasting “equitable” or “affirmative” on the same acts and attitudes that have destroyed everything they touched; or claim these acts are made from 100% “Greater Good” – as if the steps of evil will eventually lead us to a higher plane of existence. Rebranding is the tyrant’s tool: Denying the individual worth of human beings – and focusing on profit as the goal of all social interactions. Evil: Ride for the brand – and be the hide with the brand.