All Roads Lead to Cornithaca

“Ingest” Logo

I deny that beer had anything to do with it. I was drinking a few beers, and thinking about the “microplastics” we eat; and the plastic pollution problem – and I had an idea: Why don’t we eat all that plastic. • A little number crunching showed that 7.7 billion humans could consume all the plastic produced by eating only 3 1/2 ounces per person, per day – so I roughed out a campaign: First was to expand the recycling behavior canon by adding the “Ingest” category logo that you see – “Reduce, Reuse, Ingest, Recycle” [Maybe it would be better to call it “re-ingest.”] • Next came some catchy promo phrases: “Put your plastic where your mouth is.” “Actions speak louder than burps.” And of course: “You are what you eat.” • They used to say: “You have to eat a peck of dirt before you die.” – But now we can say: “You have to eat three tons of plastic before you die.” • As we enter the post-logic era of prioritization – eating our waste; means less waste: “It’s all our shit anyway.” • And now that I think about it – it is a Global problem; and it was Imported beer.