All Roads Lead to Cornithaca

“The names have been changed” Bumper sticker

“The names have been changed to pass for individuality.” If you were to search for any common name for anything on the internet; you would probably find it was being used to brand a company. [Just as businesses used to put “AAA” before their name to be placed first in the Yellow Pages listings.] Many parents however; seek to change up the common name commonality by changing the spelling of their child’s name – I admit that “Brandiiiiiii” has a certain uniqueness; but that is no guarantee of individuality. • In marketing a “NEW” product – today’s entrepreneurs have embraced the idea that by changing the spelling of a product; they may convince an increasingly conforming public that they are being unconventional [if not actually individual.] • Let’s take “beer” for a makeover: Lyte beer, LiiiT beer, Lytisha beer, Lyyte beer; or maybe Beeyr, Beyre, or Beeeeerrrrr [a “growler”] • I’ve had commonly labeled “beers” that are more than just individual – they’re unforgettable . . . terrible. Is individuality good? Does the protruding nail get hammered? [Is that another beeyr drinking reference?]