NOW YOU SEE ME: Unleashing the Power of Personal Branding
Everyone needs a personal brand. I mean an intentional and strategic personal brand, not one that is organically created. Your brand is your value, your promise to others. Your personal brand allows you to create the image you want others to see. It is how you will be remembered, the way you interact with others, and it allows you to articulate your value and what differentiates you in the eyes of your audience. Your personal brand is what will keep you standing when people try to knock you down. Put simply, your personal brand establishes an impression, how others see and connect with you. It is not only based on your competency but also on your actions. Personal branding is what others say about you when you leave a room. Are they gossiping or speaking positively about you?
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