When it comes to launching a bestselling book, the biggest leverage an author can invest in, is building an effective book launch team. The book launch team is like your “village” and sometimes it takes a village for success. The same goes for a self-published or any level of publisher. The launch team is critical!
What is a book launch team? A book launch team is a group of readers (friends, family, supporters) assembled to be ambassadors for you and your book. They should be people that, for no expectation of a reward, want to see you and your book become a success. Sometimes, the launch team will receive some perks, but they are not expected. The size of your launch team is dependent upon how many people you can manage and keep motivated so you get that all important review from them when you launch. People like social proof, so if you have a number of reviews from your launch team prior to your official launch, readers will be more likely to download. Purchase and read your book – especially if they are positive reviews.
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