In the book, David shares his wisdom and sales secrets, tells humorous and inspiring stories, and asks introspective questions to guide you on the path of success. No more layoffs, tyrannical bosses, or the 9 to 5 grind. Freedom awaits you and it begins by saying “Yes” to sales and getting real with Coach David Stern. In ARE YOU FOR REAL?! you will learn how to:
Get real about your excuses and put them behind you
Find perpetual job security through sales
Sell yourself to sell your product
Cultivate effective communication skills
Turn “No’s” into “Yes’s’ through persistence
Develop essential negotiation and decision-making skills
Set realistic short-term goals while focused on the big picture
Plan for success and prepare for the unexpected
Create a work/life balance through proper time management
Driven by a conviction that the business of selling creates freedom, David brings an exceptional 40-year career as a salesperson, speaker, coach and author of Are you for real?! (Aviva, 2015), an inspiring sales-career survival guide. He empowers all types of individuals to new heights, thanks to his time-tested methodologies, an ability to motivate others beyond their expectations, and his genuine joy in seeing others succeed.
David’s entrepreneurial spirit was ignited early in life from parents who owned an Oriental rug company. At 15, he launched a business brokering the sale of used appliances, earning the princely sum of $200 per month in the 1970s. Upon graduating high school, he secured an entry level job at a bank and quickly rose to managerial roles, becoming vice president six years later. David’s warmth, sincerity and passion for person-to- person business would become an asset throughout his sales career, spanning many industries.
I've said it before, but YOU are the commodity in sales. You may enjoy a great month, a great quarter - perhaps even a great year, but if you aren't focused on your own personal development, you're headed for a fall. Take the time and be REAL, and see real success.
Are You for Real?!
When I look back at myself circa 1983, I can see I was lacking some personal development fundamentals. I was enraptured with the lifestyle of the hustle, and not focused on the big picture of my journey as a person and as an ambitious professional. I could have maximized my relationships and my career by reaching out to bigger clients and taking on more challenging opportunities. I could have progressed to high-end products and engaged with powerhouse companies. But I became imprisoned by my lifestyle; I was scared to break out of the cushy life I was leading. I wasn’t for real.