In this noisy world, the necessity of being able to tell a clear, concise, and moving story is critical. Nonprofits must be able to tell a story that separates them from the rest of the pack and allows them to rise above the noise.
Not only is there more noise, but there is also a shorter timespan to grab donors’ attention. Most of the information on the internet is created to be consumed in small chunks, which by nature caters to a shorter attention span and brief pieces of information. As donors scroll through their Facebook newsfeeds or glance at Twitter posts, your nonprofit message only has a few moments to grab donors’ attention and convince them your cause is worth listening to. To succeed, you’ve got to draw them in within a few seconds.
The first place to cut through the noise is to know your why. Knowing your why is like the clink of a knife against crystal at a wedding—it gets everyone’s attention.
I was at a lunch recently with a friend. He asked me about all the different ventures I was involved in. I drew a few of them out on paper. Finally, at one point, he leaned in and asked the question—really the key question, “Why are you doing this? Is it to make money? Is it just a good idea? Why?”
Without hesitation, I remarked, “I’m doing this because I believe we’ll impact families around the country and for generations to come.”
In a similar vein, he leaned further in and spoke with strength, “Now that’s something I could be part of!”
Click Follow to receive emails when this author adds content on Bublish