What are your goals? As a nonprofit, you should be able to provide your donors with clear-cut objectives that spell out what you hope to accomplish. Make sure you have tangible goals. For example, if you work with kids in the inner city, your goal should be clearer than a statement such as “Helping inner city kids.” Your goal needs to be clear and specific, something concrete that gives direction. What kind of help are you going to provide? Are you going to provide nutritious food, educational help, or low-cost housing? A better goal would be: “Help inner city kids by improving their literacy rates.” Be specific in defining your goal.
How are you progressing? Once you have a goal, you can look at your progress toward this goal. Continuing with the example above, if you want to improve literacy rates, what are you doing to get there? Offering after-school tutoring, hosting reading clinics, providing meet-the-author events and giving away free books would all be ways that you could show your donors how you are progressing toward your overall goal of improving inner city kids’ literacy rates.
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