The business, iDonate, was born because we were continually flooded with requests for processing noncash gifts. After receiving enough of them, we finally got tired of turning these gifts down and found creative ways to receive them. Getting so many offers of noncash donations caused us to ask, why do so many donors want to give noncash items?
Donors want to give noncash items because that’s what they have. According to the Boston Foundation, over 95 percent of America’s wealth is in noncash assets.1 When I read this statistic, an obvious question came to mind: Why do nonprofits only ask for cash? Eighty percent or more of their donations come as cash, even though 95 percent of the wealth is noncash. By only asking for cash, traditional fundraising tactics completely ignore the majority of potential donations.
Click Follow to receive emails when this author adds content on Bublish