Much like the firm I mentioned in the “Employees-First” section in the second
chapter, getting overly enamored with your great press and dated accolades can be
dangerous…possibly even fatal.
This brings to mind Blockbuster, a once near monopoly that eventually got toppled by Netflix
and its new way to deliver movies to people’s homes by mail. Fortunately, Netflix seemingly
learned from the death of Blockbuster as it reinvents itself by providing movies via internet
streaming as well as evolving by creating new series as HBO and Showtime do.
It’s possible that Netflix understands that while their “tip of their iceberg,” and more important
their Brand Drivers, need to change in order to continually grow their core doesn’t necessarily
need a colossal makeover.
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