You are writing a book … or you have one already published and the OMG moment hits. You need help and savvy guidance. Get 101 strategies and tips to ensure your publishing success–all within a compact, illustrated and full color gem.
If you love your book ... the words that you've spent countless hours in creating ... support it with a Plan ...create a Book Proposal that will keep you focused during your journey.
Over 80% of the population believes that there is a book in them. Most are naive and ignorant of just what publishing is all about and what needs to be done to be successful. The "seducers" and "publishing predators" make huge promises and deliver HUGE failures. Gateway my tush ... they are the gateway to your bank account.
Authors and authors-to-be make resolutions just like millions of others as the New Year arrives. A huge percentage walk away from them within a few weeks. Be different. Reignite your author passion. What brings you to the Authoring Party? Your topic? The problem? Your solutions? The people affected by the problem? What? January ... and new beginnings ... new starts ... should be revisited every month. It's time to start and begin with,"What brings you to the authoring and publishing party?"
Successful authors set goals from the get-go. The goal could be to finish a chapter; to find an editor; to get the cover designer; to finish the first draft; to engage a virtual assistant; to _____. When goals are identified, movement happens. Books get completed. It's the author's choice to move forward.
Start working on your book cover with a professional designer NOW. Visit a book store and look on Amazon for all comparable books in your genre. What do you like? Dislike? What pops and immediately grabs your attention within 5 seconds? What's an image that pops in your mind when you think about your book to be? When you have a book cover--even if it's one that will be tweak--it becomes the carrot to dangle in front--reach for it.
Contrary to the belief that NY publishers don't "re-buy" self-published books ... it does. As you build your "tribe"; creates sales; hook your theme to a "need" and "desire" ... you can get it's attention.
Yes--you are excited ... "someone" wants to publish your book or provide publishing services. Make sure you dig down into any contract in front of you--it's so easy to let excitement cloud judgment.
The day an author acknowledges that his or her book isn't a hobby and needs to be viewed as a product within a business is a crossover day for the road to success.
Caution, Caution, Caution to all #authors who think that the #selfpublishing promoters are your hot ticket to author and #publishing success. Think again.
Make sure that you are writing with the reader in mind--have a conversation. You want your writing to be strong an direct. Not passive.
Smart authors don't just stick with the POD method of printing books. Most likely, it costs more than a traditional type of printing. Get a bid for a short run, start at 250 copies. Last week, one of my followers contacted me--she was paying over $12 per copy for her book-it had color on the interior. $12 a copy--yikes. I got a bid for under $3.40 a copy from one of the book printers I work with. That means that the author will put over $8 in her pocket that the POD method. Love outcomes like this.
One way that the self-publishing companies--which are really "PAID" to publish books hook naive authors-to-be is to dangle a line that they are a "gateway to traditional publishing" ... hmmmm. Don't believe it. Your work; your title; your book sales create the gateway.
Your front cover says "Pick me up" ... the back cover says, "Holy moley, you--dear reader--have got to buy this book. It will solve your problems and reveal what's behind them"... for nonfiction. For fiction, "The ______ (fill in the blank) will entertain you for hours with an awesome story." That's the job of your back cover. Does it do that?
I'm so honored to have been awarded the first Dan Poynter Legacy for NonFiction plus the GOLD in the Writing/Publishing category from the Dan Poynter Global eBook Awards this week. Get this book for your publishing guidance ... and give as a gift to anyone you know who is entering thinking of or just starting the journey of authoring.
Authors who don't put together some type of GamePlan ... fail to plan. When we fail to plan, the ability to reach your reader easily goes astray. Plan what you what and how you want to do it.
Creating a One-Sheet WOWSA page for you and your book is a savvy thing to do. Make it snap with lead content; make crackle with tidbits and wow factor and make it pop with graphics. Add it to your website in a pdf so others can download it. If you are focusing on speaking, make sure that you have testimonials on it that shout out your effectiveness.
Make sure that it's your voice ... that as the reader reads, they get "you" ... one of the major blunders that authors do is that they let editors "take over" or a "ghost writer" own the manuscript. Don't. It's your work--your ideas, your concepts, your stories ... tell them in your voice with some editing where and when necessary. My two bits.
Most authors are so excited to have a publisher that wants to publish their book --- that they fail to really read what they are getting into ... make sure you do ... and UNDERSTAND the pros and cons.
With the recent "belly up" of Tate Publishing, thousands of authors were left in limbo and with little or anything to show for the moneys given to Tate. Don't get lured in and hooked. It was well chatted up in the industry that there were problems with Tate--yet authors continued to engage them. DON'T. Use these search tips to save you and your book. One thing about publishing predators--they love you until your credit card is drained.
One of the reasons I always recommend that you upload a book to IngramSpark.com is that it's INGRAM--meaning bookstores trust it and that books are returnable if they don't sell. CreateSpace is a different animal--bookstores don't love Amazon (surprise!). Even if you are printing a large run, add your book to IngramSpark before going to CreateSpace--it will make a difference. And, independent bookstores will see you in their online distributor catalog.... you are welcome!
Sounds good ... so what's your plan ... as in to make it really happen. I put my plans together with sticky notes--multiple colors and then moving key words around.... it's a start. Now at the "WHAT" to where you want to get to ... and the "HOW" you are going to do it... then add the critical ""MEASUREMENT" and TIMELINE ... it's where the plan comes alive.
Sometimes I go blue with what I hear that happens to so many authors. The "lure" goes out--the author or author-to-be gets sucked in to the "deal" and then everything goes south. Get smart -- search out names with words like Complaint, Problems, Lawsuits, etc. behind them ... and ALWAYS read past page one on Google. And if you have been duped--shout it out--tell others--and go to your credit card company and ask for money back due to misrepresentation and non-delivering of services/product. You will thank me.
I am ongoing amused--usually appalled--at the recurrent mistakes that authors make--both newbie and old-times make. Just this AM, I was at an AuthorU.org meeting and a new member asked me to look at her book cover--she was so excited ... and I was excited for her. And then it opened--the front cover was OK ... the back cover looked liked book cover doo-doo. Every mistake was made. Too much copy; worthless endorsements; and no grabber to bring the reader/buyer in. All HUGE mistakes. The good news is that it was fixable, it could be redone and the book wasn't in print yet. And that's why How to Avoid 101 Book Publishing Blunders, Bloopers
The Alphabet Menagerie is a delightful book for young and old, entertaining and educating with humor and clever rhyme. Kids will love "critters" like Vaquita, Xiphosuran and Quetzal--"my name is hard, twisting tongues like a pretzel." or the moose-"we live in the North, where we run loose!" The verses are fun to read aloud, filled with interesting descriptions about origin, history and habitat.
Dogs (and cats) are loved members in millions of households. Love Author John Maling's witty and info filled poem: It's Really Cool ... to be a Dog! Your will too! Get his book, The Alphabet Menagerie.
Freezing temps are the friend of the Iguana ... hot-hot-hot keeps them happy!
Kids love dinosaurs ... even the spooky ones like the Tyrannosaurus Rex. The Alphabet Menagerie pops with fun facts for kids about 26 critters.
Kids love to use their imagination. Unicorns are a favorite--are they real? Discovered what's behind the "horned horse" in John Maling's delightful The Alphabet Menagerie--It's Cool to Be a Critter.
Who would have thought how cool it is to be an elephant? Why John Maling in his collections of 26 critters that roam the earth. With his own illustrations, each page bursts with fun facts in rhyme on how cool it is to be ... Ideal for kids from 5 and up.
Learn all about the Rhino ... from size, to eating, to playing in John Maling's The Alphabet Menagerie! Kids will love the rhyme, silliness and the learning. Ages 7 and up.
Kids love a giggle ... fun drawings ... rhyming lines ... and learning something new in the mix. Meet the Jackass!
Hey Parents ... it's really cool to share Kangaroo fun and ahas with kids. The Alphabet Menagerie by John Maling is loaded with insights of 26 awesome critters.
How cool it is to find a sea-going unicorn ... the Narwhale has an odd-ball tooth that is out of control. Yes, it's the unicorn of the sea--learn all about Narwhales in The Alphabet Menagerie.
Giraffes are tall and lanky and are often a star attraction at zoos with kids. The Alphabet Menagerie shows why It's Cool to be a Giraffe.
A new insert from author John Maling and his book The Alphabet Menagerie. Love the "info" that teaches kids about critters. Elephants love the mud and their herds ... so much to learn in just a 24 lines of wise words.
Learn about apes; have fun while doing it; in rhythm and rhyme -- starting with "A's", the Ape was the perfect "critter" to lead with in The Alphabet Menagerie.
Mice and rats are often in a cat's life ... in loafing ones! Author John Maling's whimsy is a hoot. Love all the hand drawings in this book. Great for middle school kids.
I love the smarts from John Maling's latest book--fun and educational for kids. Last week, our 13-year-old grandson got a kick out of the book--and was thrilled to get a personalized copy!
the average person spends over 10,000 days making money and only a few planning on what to do with it. No wonder the majority of Americans are a paycheck away from financial doom and gloom. Money Smarts for Turbulent Times is for those who feel they are underwater financially; investments are in the pits; unclear about what to do next; don't have a money strategy.
Let's face ... no one likes to talk about insurance needs ... but this month, February, is the perfect time to review what you and your loved ones need. Do it ...
It's a good idea to review, and where appropriate, complete a makeover of your Will. You never know when it will be put into play.
Money ... you need some. Do you have enough to take care of your needs ... and then there are the "wants". Financial security is a goal you should be reaching for ... one day, one week, one month, and one year at a time. Start today ... the past is the past.
When the stock market plummets, the fear of money surfaces. It's an icky feeling. Don't put all your money in one investment or portal.
Too many poo-poo loose change and dollar bills. Don't. I've know families that have paid for their kids' text books; bought groceries for a few months; funded the vacation. Yep, every dime counts. Don't toss yours away.
Yes, Yes, Yes ... all men and women need financial independence. Within Money Smarts for Turbulent Times ... get 30 days of tips and tricks to create yours.
Oh my--hacking Social Security is a spooky thought. With today's cyber pirates and bad people, the savvy individual doesn't assume all is safe and well. Why not to do a check in on your own Social Security account? Have your ever done it? Most likely, few really do. But be different--verify that moneys that you have contributed are noted and credited to your account. Like NOW. You are welcome.
Credit bureaus are such a pisser. Too much information is WRONG. Step up to the plate... check yours out today. It's essential. You are welcome.
We all spend money ... and investing is one way to spend it. But this type of "spending" is for your future. Let common sense be your guide. Don't jump on "hot" fads, the latest "buzz" ... you will most likely get burned. Look at companies that have products you get/understand, even use.
Could we be running into another implosion to our investments, savings or retirement? Maybe ... Maybe not ... there are plenty of things that your can do without a PhD in finance to grow and protect yourself. Money Smarts delivers it in bits and bites. Easy peasy.
CrowdFunding Is a Trend … Not a Fad! You’ve written a book … and now you need money for design and printing; money for marketing; money to develop a website; even money for a PR campaign. Money. If your resources are low and your bank yawns when you approach it, there’s another way. Welcome to OPM—Other People’s Money … money that is given to you and money that you don’t have to pay back. Welcome to Crowdfunding. You want the odds to be on your side. You want to be in the 30 percent minority that succeeds if you are an author or author-to-be. Not the 70 percent that don’t. The CrowdFunding Guide for Authors and Writers will show you how to: Create rewards that are slick, click and tick with donors. Identify timelines: pre, during and post a crowdfunding campaign. Determine which crowdfunding sites are best for authors and writers. Pinpoint the essentials that every successful crowdfunding campaign has. Get hot tips for creating momentum and the final push. Structure a social media checklist that’s ideal for your project. Here’s the guide you’ve been looking for that is easy and understandable—one that shows you how to set budgets and limit costs. Does crowdfunding work? Yes. Is it doable? Absolutely … with some help. With The CrowdFunding Guide for Authors and Writers, you’ve got Judith Briles at your side. As The Book Shepherd and publishing expert, all her crowdfunded authors have been over-funded. You can be too.
Show some love for your book project that you are thinking of a crowdfunding campaign... put a realistic timeline together. Much better probability for success.
When it comes to publishing crowdfunding campaigns the majority fail. One of the essential components is to have an email list--your own email list to start the seeding for your success. Most fail because they don't. Start building now.
If you want crowdfunding success--your written pitch needs essential elements. Less than 30% succeed in raising the funds sought. Use these tips to be in the minority!
Can you publishing on a shoestring? Sure. Do you want it to look like you did it on a shoestring? Nope. With a plan ... and yes work ... you can publish a quality book with using OPM--other people's money. The CrowdFunding Guide for Authors
When planning any crowdfunding campaign, pin "timelines" to your vision. You need time. Thinking you can "whip" up a successful campaign in just a few days will put you into "la-la" land... it's not going to happen. Think a few months out--even six!.Can you do it in a month? Yes--but you need to be highly organized; can move fast; have your social media set up; commitments in line; video, etc. There's lots to be done. Get The CrowdFunding Guide for Authors
To be successful in any crowdfunding campaign takes a Plan. With the Plan, comes timelines--before, during and after. The CrowdFunding Guide for Authors
When it comes to any crowdfunding campaign--it's all about communications. What you do in the social media worlds as well as what you create in your "visual' presentation. AND, it's not a one time shot--it's over and over again. If you take a passive approach, your results will be so-so at best.
If you are thinking of doing a crowdfunding campaign, move "humor" to the top of your list to get the attention of potential visitors to your online pitch--in written words, in your pitch and in your short video. Humor is a hook. Treating your visitor to something that is "fun" can soften contributor resistance.
OPM-Other people's money may be the perfect path for you and your book. Or, it could be a dead end. Get the essentials so you are the former, not the latter.
Not only does it take a village to create a book ... it also takes money to pay for the village. Crowdfunding is one way ... and it takes planning and work. But really, what doesn't?
WHY SPEAK? How about … to change lives … to sell truckloads of books … to make money … to go places you never thought you would … to make a difference … to have fun. Did you know that for authors, speaking is the #1 way to sell thousands of books? You’ve written a book, you KNOW the content, and you are passionate about the topic/message. NOW, go share it. In How to Create a $1,000,000 Speech, you will learn: How to pitch to the decision maker. How to move from “free” to “fee.” How to identify your key points and create stories to engage your audience. How to hook an audience within the first few minutes of your presentation. How to create a closing that delivers the “buzz” factor. How to discover sponsors and secure them. How to market your speech to meeting planners.
Speaking moves books... when books move, they don't build cobwebs in your garage or icicles in wintertime. Here are 10 tips to soar as a speaker.
Halloween is around the corner. Are you feeling a tad spooked about marketing your book? Know that marketing isn't a one-shot push. Successful authors create a plan and do one thing each do to support their book.
If you have a dream of being a speaker, a One-Sheet needs to be on your "to do" and "to have" list. It's one sheet --on the front is your "brag"-- WHY YOU? Add a few TOPICS. Include SHOUT OUTs from those who have heard you speak. Use GRAPHICS and COLOR. And, don't forget CONTACT info.
Websites are essential "must-haves" for speakers. Does yours have the elements you need to satisfy the needs of a meeting planner. In How to Create a $1,000,000 Speech, the latest elements are included with graphics to illustrate what every speaker needs. Outside of YOU, your website is your global business card. Most likely, it's time for a makeover.
The kiss of death for any speaker is to think that he or she can speak or any and all topics. Don't. Narrow it down. Stick to what you know. Now what you've read about. What you have lived and and breathed. That's where you wisdom comes from--wisdom that delivers value to an audience.
Within How to Create a $1,000,000 Speech--my latest book--I dissect my speaking contract paragraph by paragraph--giving the "official" then in simple language, explain why it's there and how I use it. No speaker should make a commitment without a contract--even for freebies.
Discovering and following “like-minded” bloggers is an ideal way to seed your presence. When you add comments, support, and insights, your foot wedges in the book marketing door.
There will ALWAYS be naysayers. Should you listen ... or ignore them? Most times--IGNORE them and follow your passion. Let you intuition be your guide. If I had listen to everyone who said "you can't" or "you shouldn't", I would never have succeeded in speaking. Here's to YOU.
Don't hold back. The light is ready to shine on YOU!
Dr. Judith Briles, in her book Stop Stabbing Yourself in the Back, identifies 21 ways you set yourself up for self-sabotage. Whether it's the fear of or inability to confront another, the bloated use of ego, the art of sidestepping change, or just talking too much, Dr Briles provides clear and effective solutions. In her friendly and personal writing style, she delivers practical and useable steps to delete destructive and caree-blocking behavior that we encounter at one time or another in our personal and professional lives.
Failure happens ... sometimes small failures and mishaps. Other times, huge and maybe even public. It happens. You will learn. You will recover.
Yup--change can be difficult, even downright messy. But without it, things can become blah; you stop reaching and stretching yourself; you assume nothing unexpected will happen ... what? Change drives amazing results. Are you ready?
Do you work in Healthcare: Are you a Nurse? Are Staboteurs™ in Your Midst? • Are there bullies in your workplace? • Do you have to deal with Pit Bulls with lipstick? • Has anyone intentionally undermined you? • Does your workplace keep the disrupters? • Have you ever thought about quitting? Every workplace has them—the pit bulls that hide behind lipstick and designer clothes; snakes who flick their abrasive tongues and voice at any and all; the scorpions who sting with a slap of their heavy backhand; the skunks that seem innocent until you get in their space; and the slugs ... those who are “just there” and breathing, barely. Stabotage!™ How to Deal with the Pit Bulls, Skunks, Snakes, Scorpions & Slugs in the Health Care Workplace reveals how to effectively deal with the bad girls and boys that inhabit every environment … be it one you get paid to be in or one you volunteer your time for. Workplace pioneer Dr. Judith Briles has included her revised CarefrontingScript™ Dialogue, updates on the latest in communication techniques in dealing with conflict and toxic behavior, and the ins and outs of determining a workplaces true culture.
Workplaces are loaded with what I call "Red Ink Behaviors"--it makes them toxic and causes employees to quit or just mentally drop out. The cost? Huge amounts of month. Staborage! is for anyone who works in healthcare--after all, the sub title: How to deal with the pit bulls, skunks, snakes, scorpions and slugs in the health care workplace says it all. If you are looking for the ideal book this month, this is the one for anyone who works in health care. My two bits.
Conflict, undermining, betrayal, others taking credit for your work ... you name it ... the workplace is a breeding ground for it. The healthcare workplace carries unique factors --it's female dominated. Women undermine coworkers differently than men do. That's a gulp. In Stabotage, an all new way to quickly confront another who has undermined you or your work efforts is revealved--The Carefronting method. Try it... you will like it. Every nurse needs Stabotage. Every manager should have it in the office.
Most do ... and if you work in one; the workplace becomes the pits. If you are a manager, get ready to see productivity nose-dive. And if your are the CEO and CFO, get ready to kiss off mega amounts of money. May is HEALTH CARE time for healthcare professionals to be honored. Stabotage is a perfect gift to give to those working in it and for "self'.
In my book, Stabotage-How to Deal with the Pit Bulls, Skunks, Snakes, Scorpions and Slugs in the Health Care Workplace, a key chapter focuses on communications--missed, screwed up, horribly delivered--you name it. It's key in reducing conflict in the workplace. It's May--Nurse Week begins on May 6th. Celebrate what they do--who they are!
If you are an employer, you should know that behavior costs an employer money--sometimes small amounts ... sometimes millions of dollars. Lost productivity; customer and co-worker dissatisfaction; increased turnover. In the health care field, it's in the millions.
No one plans to work in an environment that becomes the pits. When you work in health care ... it's not expected. You expect "caring" not only for those who are patients, but for your co-workers. When the workplace feels like the "pits", it's decision time. Every healthcare worker at all levels needs the book, Stabotage. The Carefronting Script I created for dealing with conflict will become the deal breaker for anyone--especially nurse.
Female dominated workplaces can be exciting ... and they can be a challenge. Conflict is created differently ... and it is handled differently than in a male dominated workplace or a mixed workplace. In health care, when sabotage, betrayal, undermining, coworkers who don't pull their weight, and much more are in play--morale dives, productivity gets hit, and patient safety is at risk. Stabotage created a NEW dialogue on how to deal with it.
Oh my ... a classic line from All About Eve that applies to workplace conflict. Yup, it's bumpy ... and it's really bumpy in female dominated workplaces such as nursing. In Stabotage, based on my latest study of the health care workplace, there is plenty of undermining going on. Learn strategies and techniques on how to deal with it.
Authoring and Writing Can Be a Lonely Number Could you use a pick-me-up? A bit of inspiration or silliness? How about something to chew on or get you unstuck? In Snappy Sassy Salty: Wise Words for Authors and Writers, you will find all that and more. Author Judith Briles’ favorite advice over the years to her many author clients is included … think and write snappy, sassy and salty and surround yourself with cheerleaders for your vision, not distractors. Now you get some of her sage words—and yes, they are Snappy, Sassy and Salty. • Author and Writer Juice • Inspiration … Joy … and Your Muse • Success is a 7-Letter Word • Writing Savvy • Failure IS Not an Obstacle • Marketing Moxie A little something for every writer, every author and every author-to-be.
For book success, the author needs to bring the rhythm to party. WIth rhythm, ongoing passion and vision for the project stays in place. A good thing!
Yes--you want to write a good book. But, are you frozen in your drive for perfection? If you are ... you one in a one for the money; two for the show; three to get ready .. and you never go. Perfection can be a poison pill for a writer and author.
I love the thought of new starts and new beginnings can happen at any time in your "life" cycle. So what if you are 80 ... if there is a book in you..let's get it out!
Dreaming and imagination are joined at the writing hip? What are yours? Take them ... turn them into a gift for others ... and yourself.
Sometimes the best is in small packages ... Snappy Sassy Salty is one of those gems. Over the years, I created sayings--quotes--that my clients would say: what was that you said again? Here are 250 of those "repeats" ... as in: Don't do well what you have no business doing ... a huge yes for authors to grasp. Snappy Sassy Salty is my gift for authors. Read it, chew on the words ... you will love it... and them.
Crafting your words; the re-tweaking as they slip into the sequence that creates the snap, crackle and POP in a sentence is pure bliss for the writer. A happy dance that will make the day so much better.
All books have a rhythm to them. What's yours? Know it, embrace it, and weave it throughout. Your reader will thank you.
Books don't sell themselves. Marketing does--it it will primarily be done with you, the author, creating and implementing the push. Get over the "I just want to write" attitude. If you don't, you will experience the "book kiss of death syndrome." You've got a book. It's your product. Learn how to sell it to the person who desires it.
I love quotes for inspiration ... and reminders to stay on track. With my 30 plus years writing and as a published author, I've created my own to keep me going, amused, and on track ... and now they are yours in Snappy Sassy Salty--enjoy.
Smarts for mean a reality check when it comes to book marketing. Yup, it means your eyes need to be very wide open from the get-go. My two bits.
All of us come to authoring via different routes. Some know early on that they want to be writers; others are clueless. I was in the latter--the only hint was that I always, and I mean always, got in trouble because I wrote notes to other kids in second and third grade. How about you?
Commitment is a 10-letter word ... a word that separates success from failure for authors and writers. Commitment sharpens writing; creates the page-turner; connects with the reader; generates book sales; and yes, so much more. Make it your new mantra.
There's nothing for an author like getting the first "real" copy of his or her book from the printer. Nothing. It's joy ... pure joy to see, feel, experience your mega hours of work ... now in your hands. Yes ... JOY!
Who would have known that I would publish 35 books and now working on #36? And who would have known that always getting into trouble in second grade passing notes would be the seed of my career? Not me! Snappy Sassy Salty is a personal favorite of mine and the book I love to give to my author friends. Get your copy--it's the perfect host/hostess gift -- a gift of encouragement and so much more.
It's foolish to think that if your book doesn't sell or your articles isn't picked up, that an author or writer has failed. Nonsense. It could be a wrong fit; wrong timing; maybe your thoughts have changed ... or just the general environment. Failure happens when you stop writing. Don't ... keep writing. That's success!
There isn't an author or writer who hasn't hit a roadblock ... or words just are the fit ... or deadlines are missed. It happens. Move on ... it always gets better ... I promise.
It's easy to get pulled away from what's important. It's easy to get side-tracked, even sabotaged by friends, family and gulp--self when it writing, marketing, authoring is the goal. Knowing what is the writer and author "driver" is crucial ... do you know what inspires you?
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