Are you seeing the best results possible from your restaurant’s email marketing? Chances are you could be doing it better. Stop blasting your customers, and start winning advocates. While marketers and brand strategists argue over which new social media is making waves, and what guerrilla tactic gets the most traction, one method of marketing continues to perform better than them all: Email Marketing. This seemingly simple media is often disregarded as archaic and dated even though the numbers disagree. Email marketing is a low cost, high return effort when executed with a proper strategy. Stop Blasting My Mama is the only step-by-step how-to guide book for restaurateurs, restaurant owners, and marketing professionals in charge of restaurant brand marketing. By approaching the ins and outs of why email marketing works, how to set up a system of success, then giving the guidelines on planning marketing content appropriately, Stop Blasting My Mama helps even the novice marketer harness the power you need to succeed.