Do you want to win and retain more business? Do you want to nail your competition? Businesses who wonder why good clients leave, with no explanation, should do the one thing most businesses are afraid of doing: ask the client "what happened?" Your business will survive and thrive in today’s highly competitive market, when you ask and get the answers to these four questions: When you win deals … why do you? When you lose deals … why do you? When customers choose you again … why do they? When customers abandon you … why do they? If you don’t ask your customers and former prospects, you won’t discover the true reasons of the why and why not of what works and what doesn’t. If your company is struggling, losing its visibility or failing in growth projections, you need Win/Loss Analysis. Woven throughout are steps to gather and implement competitive intelligence, customer insight and product development. With the guidance of Win/Loss Analysis, you will discover how to remove the guess work, and gain more business by conducting Win/Loss interviews with your customers and former prospects. Not convinced yet? Research shows that acting from a formal Win/Loss program can improve business win rates between 15 and 30 percent. For over two decades, Win/Loss expert Ellen Naylor has guided executives and managers to world-class results with her unique 12-Step Win/Loss process. Now you will get her inside tips and secrets to lead your organization to the same.